HP, Cartoon Network Launch All New Toon Creator Awards

HP and Cartoon Network have once again joined forces to unleash the inner animator in kids across Asia Pacific with an all-new Toon Creator Awards for 2010 (www.ToonCreatorAwards.com).

Press Release from HP and Cartoon Network

SINGAPORE, Asia Pacific, June 25, 2010 - HP and Cartoon Network have once again joined forces to unleash the inner animator in kids across Asia Pacific with an all-new Toon Creator Awards for 2010 (www.ToonCreatorAwards.com).

Back by popular demand, this year's Toon Creator Awards will kick off on July 1, and invite kids aged 6-14 from Australia, India, Taiwan, Thailand, Malaysia, Philippines and Pakistan to showcase their creativity through cutting-edge technology.

"We are delighted to offer children in Asia a new and improved Toon Creator Awards for 2010 in collaboration with Cartoon Network," said Dennis Mark, Vice President and General Manager - Marketing, Personal Systems Group for HP Asia Pacific and Japan. "This competition is close to our hearts as it encourages and inspires creativity and innovation at a young age. We are looking forward to judging the entries and seeing children across the region reap the benefits."

Benjamin Grubbs, Regional Director of Turner Entertainment Interactive Media said, "The response to our inaugural Toon Creator Awards in 2009 was phenomenal as nearly 26,000 kids across the region embraced the opportunity to step into the shoes of a Cartoon Network animator and submit over 227,000 animation entries. This year we have worked closely with HP to develop a completely fresh and innovative Toon Creator experience, which is sure to spark even more creativity amongst kids."

New features added to the Toon Creator Awards this year include a character creator function that allows players to build personalized avatars to participate in exciting adventures and even have a leading role in their own animations. Kids can travel to Australia and help Flapjack clean up the Great Barrier Reef or visit Taiwan to assist the Ben 10 Alien Force gang win the Dragon Boat races. Players will be able to journey online to various locations in Asia Pacific to participate in different tasks, unlocking assorted items to enhance their final animations.

Kids can also flex their creative muscle by designing their very own endings to cliff-hanger clips starring a variety of Cartoon Network's favourite characters such as Ben Tennyson, Chowder and The Powerpuff Girls. Once completed, animations can be posted onto the Cartoon Network website for everyone to see.

The Toon Creator Awards are available in two categories, schools and individual entries. Amazing prizes are up for grabs and winners from each category will be determined by a combination of online votes and a professional judging panel from HP and Cartoon Network.

Individual country winners will each receive:

-       An HP TouchSmart PC;-       A fantastic Cartoon Network prize pack; and-       The chance to win an HP digital home makeover by qualifying for the regional competition.

The ultimate regional Toon Creator Award winner will win:

-       An HP digital home makeover;-       A Ben 10 Quad Bike; and-       The unique opportunity to see their winning entry broadcast to thousands of people on Cartoon Network.

The school with the most registered entries will win:

-       Three HP desktop PCs for their computer lab.

For more information and complete contest details on Toon Creator Awards, please log on to www.ToonCreatorAwards.com.

Cartoon Network will also be developing four exclusive "apps" for the HP TouchSmart series of PCs that will be available beginning in July. The first will be designed to support swipe, tap and multi-touch gestures and the second will be a playful RSS reader which encourages exploring and reading the news in a fun and innovative fashion. Two additional "apps" will be released later in the year.

www.ben10.netwww.cartoonnetworkasia.com

About Cartoon Network Australia & Turner Entertainment Interactive Media Launched in the Asia Pacific in 1994, Turner Broadcasting System, Inc.'s (TBS) Cartoon Network offers the best in animated entertainment.  Drawing from the world's largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including Ben 10, Ben 10 Alien Force, Chowder, The Grim Adventures of Billy & Mandy, The Powerpuff Girls and The Marvelous Misadventures of Flapjack. Cartoon Network is the number one channel for kids in Asia Pacific and is currently seen in nearly 62 million cable homes in the region. Online, Cartoon Network reaches 3.5 million unique visitors a month in Asia Pacific.

Turner Entertainment Interactive Media (Turner Interactive), a division of Turner Entertainment Networks Asia, Inc., develops and distributes online video, gaming and commerce products and services for Turner's brands in the kids', animation, and general entertainment categories. The department is responsible for the localization and growth of Cartoon Network's websites, which now attract 3.5 million unique visitors a month. Turner Interactive also manages and develops the online destinations for Turner's other entertainment brands including POGO, Galli Galli Sim Sim, TCM Turner Classic Movies, and WB.

TBS Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

About HPHP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

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