Insurance company Oscar teams up with Hornet directors Dan & Jason to launch its startup with an animated campaign full of wit and charm.
Health care... not a very cute topic. But that is exactly what Oscar, a new kind of health insurance company, is trying to change. Teaming up with Hornet directors Dan & Jason, Oscar is launching its startup with an animated campaign full of Dan & Jason's usual wit and charm.
The series of animations features unsuspecting characters who find themselves in unlikely (but super adorable) medical situations. Exploding potholes, bears who just want to cuddle, and hungry ladybugs all add a little humor to an otherwise bland topic.
Dan & Jason's designs are being used across all of Oscar's brand identity, from its site to its social media to its print ads as well as the campaign's digital component.
Jennifer Wolfe is Director of News & Content at Animation World Network.