Hornet director Yves Geleyn directs a powerful animated PSA, Monster in the Closet, for non-profit States United to Prevent Gun Violence.
New York -- States United to Prevent Gun Violence, a national non-profit organization working to decrease gun death and injury, today released a new TV commercial and web video called Monster in the Closet. The powerful, haunting spot directed by Yves Geleyn is meant to raise awareness and elevate the importance of safe gun storage and prevention of child access to firearms.
The dramatic, 90-second Public Service Announcement features a little boy who fears a "monster in the closet" and is reassured by his devoted parents that there is nothing to be afraid of. The boy is fascinated and repulsed by what turns out to be a loaded, unlocked handgun and ultimately the weapon discharges, gravely wounding him. His unknowing parents can't hear the tragedy unfolding over the din of their lawnmower cutting the grass outside.
The superbly animated spot, directed by Yves Geleyn of the production house Hornet, and edited by Joel Miller of Cut+Run with original composition scored by Mark Mothersbaugh of DEVO, ends with two stark slates. One says "The monster is real" followed by "1.5 million U.S. children are living with unlocked loaded guns." The spot concludes on States United to Prevent Gun Violence logo and web address, ceasefireusa.org.
"In the wake of so many tragic mass shootings, the nation's focus has been on strengthening gun laws," said Sue Hornik, Executive Director of States United to Prevent Gun Violence. "But one preventable threat to children's safety is unlocked and loaded guns found around the house . . . the proverbial 'monster in the closet' of our new public service announcement."
Jennifer Wolfe is Director of News & Content at Animation World Network.