Don't look now, but Frostbite Falls will be getting closer than you think with the DVD debut of Rocky and Bullwinkle on Aug. 12, 2003. ROCKY & BULLWINKLE & FRIENDS: COMPLETE SEASON 1, a 4-disc set featuring 26 episodes of the classic Jay Ward series, will retail for $39.98 and be distributed by Sony Music. It's the first release from Bullwinkle Studios, a joint venture formed last year between New York-based Classic Media and Jay Ward Prods. (headed by Tiffany Ward).

The set will include vintage episodes from 1959 (the series ran through '73) featuring Rocky & Bullwinkle, Dudley Do-Right, Mr. Peabody and Sherman and more. In addition, the collection, which is being promoted in part by Blimpie restaurants, will contain rare Bullwinkle puppet segments that were never aired.

Disney previously released many of these episodes years ago on VHS, and Classic Media is banking on the popularity of the characters to help launch a live-action/computer-animated feature based on Mr. Peabody and Sherman (Rob Minkoff, currently directing HAUNTED MANSION, recently signed on with Columbia). Also in the works is a live-action/computer-animated version of UNDERDOG.