Phantom Overtakes Mummy As Top Selling DVD
Just one week after THE MUMMY RETURNS broke records as the fastest selling DVD of all time, here comes STAR WARS: EPISODE ONE THE PHANTOM MENACE. Selling a record 2.2 million copies in one week (besting MUMMYS 2 million sold), and setting a new first-week sales record, EPISODE ONE racked up approximately $45 million in sales. Fox Home Entertainment VP of marketing said that EPISODE ONE is on track to out-sell the biggest selling DVD of all time, GLADIATOR. However, THE PHANTOM MENACE is about to face two big green characters that may derail its plans for DVD sales domination. SHREK will be released on DVD November 2 and THE GRINCH is scheduled to hit shelves on November 20, 2001.