Cartoon Network will support the release of Adventure Time: The Complete First Season with targeted on-air advertising spots on Cartoon Network, as well as a kid-focused online marketing campaign on Cartoonnetwork.com and other kid and parent targeted websites.

Created by Pendleton Ward, Adventure Time is produced by Cartoon Network Studios in association with Frederator Studios, Adventure Time leads viewers on the fantastical adventures of unlikely heroes, Finn & Jake, buddies who traverse the mystical Land of Ooo and encounter its colorful inhabitants. The fourth season of Adventure Time will premiere on Monday, April 2 at 7:30 p.m. (ET/PT) on Cartoon Network.