Search form

HIT Expands Its Broadcast, Home Entertainment, Digital Presence In Australia

HIT Entertainment, one of the world's leading independent children's entertainment producers and rights-owners, has today announced an extensive deal with the Australian Broadcasting Corporation (ABC) that gives the broadcaster additional TV rights to over 60 hours of programming from HIT’s vast catalogue of quality children’s shows.

Press Release from HIT Entertainment

14 OCTOBER 2011, LONDON: HIT Entertainment, one of the world's leading independent children's entertainment producers and rights-owners, has today announced an extensive deal  with the Australian Broadcasting Corporation (ABC) that gives the broadcaster additional TV rights to over 60 hours of programming from HIT’s vast catalogue of quality children’s shows.  The deal also extends across Home Entertainment and Digital platforms as ABC TV exclusively acquire the rights to over 290 hours of HIT’s popular pre-school shows.

The comprehensive deal expands ABC TV’s portfolio by a further 350 TV episodes of HIT shows, meaning it now has the exclusive Australian broadcast rights to all available series of ‘Thomas & Friends’, ‘Bob the Builder’, ‘Fireman Sam’, ‘Angelina Ballerina’, ‘Pingu’ and new property ‘Mike the Knight’.

The deal also provides ABC TV with Home Entertainment and Digital rights to all the above series, plus a further 180 episodes of ‘Barney’.

“ABC TV’s significant commitment to HIT properties and to bringing quality children’s programming to kids and families in Australia is evident by the vast number of programming hours and episodes that they have acquired, and is testimony to the continued popularity of HIT’s beloved characters in the region,” said Antonio Huab, Senior Vice President, Thomas Asia-Pacific, HIT Entertainment.

“We’re thrilled with the performance to date of our series on ABC TV, including the most recent CG-animated Thomas series which enjoyed a ratings lift of 47%* and we are excited to expand HIT’s presence with the addition of other new properties, including the exciting Mike the Knight set to launch later this year.”

Barbara Uecker, Head of ABC TV’s Children’s Programming and Acquisitions, said “ABC TV has a long standing relationship with HIT Entertainment and we are thrilled to be the Australian home for Thomas & Friends, Bob the Builder, Fireman Sam, Angelina Ballerina, Pingu and Mike the Knight,”

About HIT EntertainmentHIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations.  HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.  HIT is a part-owner of US-based preschool channel, Sprout®. For more information, visit www.hitentertainment.com.

Rick DeMott's picture

___________
Rick DeMott
Animation World Network
Director of Content
Creator of Rick's Flicks Picks

Tags 
randomness