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HIT Ent. Strengthens Home Entertainment Ranks

HIT Entertainment has announced expansion plans and promotions within its International Home Entertainment business. Led by Gavin Metcalfe and supported by Luciana Bianchi, the EMEA team will now be responsible for the Asia/Japan region and helping to drive future growth for the region. Also with immediate effect, Metcalfe has been promoted to Senior Director International Home Entertainment and will be responsible for all sales and business development in this wider region.

Bianchi has also been promoted to the newly created position of Licensing Executive, International Home Entertainment, responsible for maintaining and building HIT's business alongside Gavin. She will continue to report to Gavin as the team targets further expansion internationally.

HIT Entertainment, owned by private equity investment group Apax Partners, is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as BARNEY, BOB THE BUILDER, THOMAS & FRIENDS, PINGU, FIREMAN SAM, ANGELINA BALLERINA and RAINBOW MAGIC. For more information, visit

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Rick DeMott
Animation World Network
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