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HIT Ent. Appoints Bonnier Group as Publishing Partner for Angelina Ballerina

HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owner, today announced it has appointed The Bonnier Publishing Group, the UK based subsidiary of Bonnier Books, a division of the Swedish media giant Bonnier AB, as the first UK and Australia CGI publishing partner for popular pre-school brand, ‘Angelina Ballerina’.

Press Release from HIT Entertainment

30 SEPTEMBER 2011, LONDON: HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owner, today announced it has appointed The Bonnier Publishing Group, the UK based subsidiary of Bonnier Books, a division of the Swedish media giant Bonnier AB, as the first UK and Australia CGI publishing partner for popular pre-school brand, ‘Angelina Ballerina’.

Bonnier Publishing will publish a series of eight titles, including story, activity and colouring books. These are set to launch in the UK and Australia early 2012, with further titles to follow later in the year.

The new CGI ‘Angelina Ballerina’ book series will be published by Autumn Publishing in the UK and Five Mile Press in Australia and will run alongside the current CGI TV series ‘Angelina Ballerina: The Next Steps’ which airs on Five Milkshake! and Nick Jr. in the UK and ABC in Australia.

Katie Price, Senior Director, Global Publishing at HIT Entertainment said “We’re delighted to be partnering with Bonnier Publishing for the very first time. The group is renowned for producing highly innovative and quality books so we are confident the first ever CGI Angelina book series will prove very popular with little girls both in the UK and Australia.”

Perminder Mann, Blink Licensing Director at Bonnier Publishing, said “The Bonnier Publishing group are very excited about our new partnership with HIT Entertainment on this fantastic brand. Angelina has an impressive brand history and the new CGI has a strong visual appeal which lends itself brilliantly to our fabulous range of innovative formats. We have aggressive plans to build our licensed portfolio across the group and are pleased that we have Angelina on board to spearhead this growth.”

About HIT EntertainmentHIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney, Bob the Builder, Thomas & Friends, Pingu, Fireman Sam, Angelina Ballerina and Rainbow Magic. HIT represents Chapman Entertainment’s Fifi and the Flowertots and Roary the Racing Car in North America, as well as Wallace & Gromit, Shaun the Sheep, Timmy Time and Aardman Classics from Aardman Animations.  HIT also acts as representative for The Wiggles in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.  HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM. For more information, visit www.hitentertainment.com.

About Angelina BallerinaAngelina Ballerina is a little star with big dreams of becoming a prima ballerina.  This feisty little mouse works hard to reach her goal and along the way, always learns from her mistakes. When little girls share in Angelina’s experiences, they’re inspired to go after their big dreams too.  In addition to the critically acclaimed story books created by Katharine Holabird and Helen Craig, Angelina Ballerina dances her way into the hearts of young girls weekly on Nick Jr. UK and ABC in Australia.  For more information about Angelina Ballerina, please visit www.angelinaballerina.com.

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Rick DeMott
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