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Hit Appoints Jakks Pacific Master Toy Licensee For Timmy Time, Shaun the Sheep

HIT Ent. has named U.S. toymaker JAKKS Pacific, Inc. as master toy licensee for Aardman Animation's TIMMY TIME and SHAUN THE SHEEP for the U.S. and Canada. Under the agreement, JAKKS has rights to manufacture and market a full line of products for both properties including plush, electronic learning toys, figures, and playsets. JAKKS may also produce stationery activity sets, craft activity sets, and musical instruments.

From the much loved, and critically acclaimed, SHAUN THE SHEEP, comes Aardman Animations' first [30-minute] (remove for international version) preschool series, TIMMY TIME. Timmy has a lot to learn, and the series follows this little lamb as he leaves the pasture for preschool! With all new diverse animal characters, including teachers Osbourne Owl and Harriet Henron, and friends Ruffles the Puppy, Otus the Owlet, Paxton the Piglet and Stripy the Kitten, along with exciting new locations, Timmy and his friends learn life lessons that every preschooler needs to know.

The new TIMMY TIME products, targeted to kids 2 to 5, are slated to launch in Fall 2010 following TIMMY TIME's anticipated broadcast debut on Playhouse Disney.

On his own TV series, Shaun, a little sheep with a big personality, constantly brings mayhem to the meadow. Kids watch as he leads his flock into all types of mischief while running circles around Bitzer the sheepdog. SHAUN THE SHEEP has aired on The Disney Channel since July 2007 and is part of their regular line-up. SHAUN THE SHEEP items including feature collectible figures and novelty plush for teens and tweens are expected to launch in 2010.

HIT is responsible for managing the consumer products roll-out of TIMMY TIME in North America, in addition to managing the Consumer Products rights of Aardman properties WALLACE & GROMIT, SHAUN THE SHEEP and Aardman Classics. HIT also manages Aardman's Themed Attractions business worldwide for WALLACE & GROMIT, SHAUN THE SHEEP and TIMMY TIME.

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