HIT Ent., an independent children's entertainment producer and rights-owner, and Aardman Animations, the Oscar-winning studio behind WALLACE & GROMIT, CHICKEN RUN and SHAUN THE SHEEP, will expand their relationship through two new exclusive deals.
HIT is currently responsible for managing the consumer products rights of WALLACE AND GROMIT, SHAUN THE SHEEP and Aardman Classics. In their new relationship, HIT will add responsibility for the consumer products roll-out of Aardman's new preschool show TIMMY TIME in North America. In addition, HIT has been selected to manage Aardman's Themed Attractions business worldwide for WALLACE & GROMIT, SHAUN THE SHEEP and TIMMY TIME.
TIMMY TIME is Aardman Animations' first animated television series for preschoolers, and is slated to begin airing on Playhouse Disney in the U.S. and Disney Channels around the world starting in early 2009. As representative for this property, HIT will look to launch TIMMY TIME consumer products in all key categories, including home entertainment, toys, games, publishing, apparel, accessories and more.
A first step in the worldwide management of Aardman's Attractions business, HIT will represent all Aardman properties and is set to announce its first attraction, set to launch soon.