Search form

Hibbert Ralph Plays Colorado Lottery

Hibbert Ralph Animation (HRA) recently completed two 30-second commercials for the Colorado Lottery by way of Denver-based agency Karsh & Hagan, each incorporating very different styles and techniques. Directed by Tom Gravestock, "Musical Machine" combines live-action stills with 2D and multi-media and follows the yellow lottery balls as they move through a giant musical machine. The music machine itself is a mixed-media sculpture of paint pots, car parts and drainpipes, which is watched over by 2D animated attendants. Gravestock, a director at London animation studio Picasso Pictures who worked with HRA on this spot, describes it as "Dr. Seuss visits Czechoslovakia." A herd of 42 yellow lottery balls roams the Colorado prairie in "Cowboy," directed by 3 Bears Animation, until a madcap cowboy on his erratic horse appears and rounds up the errant orbs. The spot features stop-motion animated characters against a background that fuses traditional 2D and multi-media. 3 Bears Animation is sisters Bryony, Cadi and Linnhe Catlow, who are exclusively represented by Hibbert Ralph Animation. Producer for both spots was Sue Lyster. Additional credits for "Musical Machine" include sculptor Anthony Kelly, stills photographer Richard Mummery and compositors Savvas Tombouloglou and Elaine Foley. Hibbert Ralph Animation is a London, England-based studio that specializes in commercials, television graphics and promos.

Tags