The Jim Henson Company forms a partnership with Los Angeles-based digital video company Base79 to help boost the company’s original content presence on YouTube.
The Jim Henson Company has formed a partnership with Los Angeles-based digital video company Base79 to help boost Henson’s original content presence on YouTube, according to a report by Kidscreen.
Jim Henson Family TV includes popular titles such as Pajanimals, Sid the Science Kid and Fraggle Rock. Base79 aims to grow the global audience for the paid YouTube channel using its proprietary technology and experience as the largest international YouTube network.
The company will handle all rights management and ad sales of the content and will leverage its international foundations with offices in London, Sydney, Paris, Madrid, Berlin and its new L.A. office run by executive Ben Lister.
Generating more than 800 million views per month across 1,500 YouTube channels, Base79 is the largest YouTube partner outside North America and one of the leading partners in YouTube’s original programming initiative. The company has formed similar kid’s entertainment partnerships with Zodiak Entertainment and Magic Light Pictures (The Gruffalo, Room on the Broom).
Jennifer Wolfe is Director of News & Content at Animation World Network.