Heisman Tackles Web

The Downtown Athletic Club (DAC), presenters of the Heisman Memorial Trophyfor the year's outstanding U.S. college American football player, havecontracted with Lemon Custard Comics, the San Francisco-based computeranimation production house, to produce a Flash-animated comic strip for theWeb to tell the story of the trophy and football in general. The firstinstallment, "The John W. Heisman Story," will run simultaneously onHeismanMemorialTrophy.com and LemonCustard.com. DAC plans to use the Web toincrease its visibility among casual fans, kids and the general public.The first installment of the new "cyber comic" is a humorous biography ofthe legendary football coach for whom the trophy is named. Lemon Custardwill follow up with more features of interest to football fans, most to benarrated by a pair of Lemon Custard creations, two "ghosts of gridironspast," the Old Guard and the Dead End.

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Rick DeMott
Animation World Network
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Creator of Rick's Flicks Picks