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Hasbro, Turner Seal Deal For Transformers Prime & More

Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NYSE:HAS), and Turner Broadcasting, EMEA, have agreed to a programming deal covering four key properties including Transformers Prime, The Adventures of Chuck and Friends, Pound Puppies and My Little Pony.

Press Release from Hasbro Studios

Los Angeles, CA, Dec.13, 2010 - Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NYSE:HAS), and Turner Broadcasting, EMEA, have agreed to a programming deal covering four key properties including Transformers Prime, The Adventures of Chuck and Friends, Pound Puppies and My Little Pony. Hasbro Studios President Stephen Davis and Turner Broadcasting's Chief Content Officer Michael Carrington made the announcement today.

The agreement, which runs throughout the U.K., Spain, Sweden, Norway, Denmark and the Middle East, will start in summer 2011. Turner Broadcasting will carry episodes of the four popular animated series on its Cartoon Network, Boomerang and Cartoonito kids' services. Additionally, they will appear on Turner's Cartoon Network Arabic in the Middle East and Boing in Spain.

Michael Carrington, Chief Content Officer, Turner Broadcasting said: "We're thrilled to partner with Hasbro on this exciting deal which brings a raft of new content to our network in a number of key markets.  These shows are fantastic legacy brands which have been brought to life for new audiences and they are a welcome addition to our channel line-up."

"Turner's strong suite of channels will be an ideal home for our new animated series in Europe -all re-invented, re-imagined and re-ignited from our stable of well-known brands," Davis said. "The strong reception around the world for our branded shows underscores our team's success in developing content that resonates with audiences internationally. We are thrilled to be working with Turner to make our shows available to audiences throughout these key territories."

About Turner Broadcasting System Europe:Turner Broadcasting delivers some of the world's most successful and well-known news and entertainment brands - CNN, Cartoon Network, CN Too, Boomerang, Cartoonito, TCM (Turner Classic Movies), and Adult Swim. The company now broadcasts 21 entertainment channels in 17 languages across approximately 100 countries in Europe, Africa and the Middle East.  With a rich history of innovation, Turner Broadcasting is continuing to push the boundaries of media being at the forefront of development with its brands via the web, VOD, DVD, gaming, mobile, merchandising, publishing and emerging platforms.

About Hasbro Studios: Hasbro Studios is the Los Angeles-based production division of Hasbro, Inc. (NYSE: HAS). The studio develops and produces shows based on Hasbro's world class brands, including TRANSFORMERS, MY LITTLE PONY and GI JOE; delivers new branded content; and produces programs from top third-party content creators. Many of these shows will run on The Hub, a television network for children and their families that was re-branded from Discovery Kids on October 10, 2010, as well as on multiple channels in international markets. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).

The Hub is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NYSE: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 61 million U.S. households. The online home of The Hub is www.hubworld.com.

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