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Hasbro Studios Expands Into Singapore, Hong Kong, South Korea

Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NASDAQ: HAS), today announced its launch into Asia after reaching new deals with leading broadcasters in Singapore, Hong Kong and South Korea.

Press Release from Hasbro Studios

LOS ANGELES, CA, Sept. 7, 2011 -- Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NASDAQ: HAS), today announced its launch into Asia after reaching new deals with leading broadcasters in Singapore, Hong Kong and South Korea.

Singapore’s highest-rated kids’ channel, Okto, has acquired Transformers Prime, the cutting- edge animated series based on the hit global brand, and the re-imagined half-hour animated series, My Little Pony: Friendship is Magic. Both titles will debut on the English-language channel in daytime slots starting in August.

South Korea’s leading public broadcaster EBS has also picked up Transformers Prime as part of its continued drive to acquire primetime programming aimed at an older kids’ audience.  Additionally, TVB Jade, Hong Kong’s highest-rated terrestrial channel, has signed Transformers Prime for launch in September.

Finn Arnesen, Hasbro Studios’ senior VP of international distribution and development, commented, “The deals with these three powerhouse channels represent a significant first step in our expanding international strategy throughout this vitally important region. We are very pleased to have leading broadcasters such as Okto, EBS and TVB Jade offering our popular kids’ programming from the outset as we develop and grow the Hasbro Studios brand in Asia.”

About Hasbro StudiosHasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NASDAQ: HAS), develops and produces shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY and G.I. JOE; delivers new branded content; and produces programs from top third-party content creators. Many of these shows run on The Hub, a television network for children and their families that was re-branded from Discovery Kids on October 10, 2010, as well as on multiple channels in international markets. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).

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