Hasbro Studios Expands With Nina Scales As Senior Sales Director

Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NASDAQ: HAS), today announced the appointment of content sales veteran Nina Scales as senior sales director for Hasbro Studios’ international distribution division.

Press Release from Hasbro Studios

Los Angeles, CA. 2 September, 2011 -- Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NASDAQ: HAS), today announced the appointment of content sales veteran Nina Scales as senior sales director for Hasbro Studios’ international distribution division. She will report to Finn Arnesen, Hasbro Studios’ senior VP of international distribution and development.

Based in the company’s London office, Scales will play a key role in the distribution of Hasbro Studios’ franchise series worldwide, with a focus on Europe, the Middle East and Africa.   Scales will distribute Hasbro Studios’ extensive programming slate, including a slate of new programming set to debut at MIPCOM in October, including Blythe Loves the Littlest Pet Shop, Boggle, Game of Life, Clue, Kaijudo: Rise of the Duel Masters and Rescue Bots.

“We are delighted to welcome Nina to our growing international team,” Arnesen said. “She has an impressive background in content sales and her appointment continues our strategy to grow our international distribution across kids and family entertainment, animation, live-action and game show formats.  Sales of Hasbro Studios’ content continue to go spectacularly and, with new titles arriving and Nina onboard, we are anticipating a very busy and successful MIPCOM.”

With more than 10 years experience in content sales, Scales joins Hasbro Studios from the international distribution arm of Tinopolis-owned producer Sunset+Vine where, as head of sales and marketing, she led sales and branded content solutions across more than 2,000 hours of programming.  Previously, she served as sales manager at Television Corporation International and production manager at Imagicians Television.

Hasbro Studios will attend MIPCOM with a host of new shows, including Blythe Loves the Littlest Pet Shop, an animated comedy/adventure about a very special girl who uncovers the secret lives and hidden talents of pets in the big city. When Blythe, a smart, sophisticated tween, moves to the city with her parents, she discovers she has the amazing ability to talk to animals. Blythe learns quickly that with great power comes great misadventures. With a zany cast of pets that include a hyperactive monkey with artistic aspirations, and athletic yet clumsy panda and a pop star puppy in the making, Blythe’s life will never be boring… and the city will never be the same.

About Hasbro StudiosHasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NASDAQ: HAS), develops and produces shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY and G.I. JOE; delivers new branded content; and produces programs from top third-party content creators. Many of these shows run on The Hub, a television network for children and their families that was re-branded from Discovery Kids on October 10, 2010, as well as on multiple channels in international markets. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).

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