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Hasbro Renews Deal with Madman

Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc., announces the renewal of its Australian and New Zealand home entertainment agreement covering the second seasons of Transformers Prime and My Little Pony Friendship Is Magic with Melbourne-based Madman Entertainment.

London/Los Angeles -- Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc., has announced the renewal of its Australian and New Zealand home entertainment agreement covering the second seasons of Transformers Prime and My Little Pony Friendship Is Magic with Melbourne-based Madman Entertainment.

“Madman has done an outstanding job for us and we are very pleased to continue to have them represent two of our most beloved global brands in these key territories,” said Finn Arnesen, Hasbro Studios’ senior VP of international distribution and development. “They are the perfect partner to handle the heavy demand expected for the second seasons of these hugely popular series released since June on DVD and digital platforms.”

Tim Anderson, Managing Directorof Madman Entertainment, commented, “We have had a terrific partnership with Hasbro Studios and are proud to continue to represent this prestigious brand in Australia and New Zealand. It is rare to find programming that appeals so strongly to children and adults alike, yet both Transformers Prime and My Little Pony have this covered and continue to deliver the incredibly high production values, strong storytelling and amazing character development that their avid fans have come to expect.”

Produced and distributed globally by Hasbro Studios, Transformers Prime will deliver heavy metal action, nail-biting suspense and levels of human drama previously unseen by the franchise. From Executive Producers Alex Kurtzman & Roberto Orci (Star Trek, Transformers' feature films, Fringe) and Jeff Kline (Jackie Chan Adventures, Men in Black: The Series), Transformers Prime chronicles the triumphant return of the AUTOBOTS via cutting-edge computer-generated animation. 

Transformers Prime deepens the epic mythology of both the AUTOBOTS and DECEPTICONS, while starting fresh for a new generation of viewers and future fans. OPTIMUS PRIME, BUMBLEBEE, ARCEE, RATCHET, BULKHEAD and many others are back to "roll out" against MEGATRON's latest attempt to conquer Earth.  And MEGATRON proves to be more powerful than ever, having acquired a rare element that allows him mastery over life itself. 'Team Prime' may be few against the DECEPTICON hordes but they find increased strength via bonds forged with three human teenagers.

My Little Pony follows a core cast of six pony friends through funny, offbeat experiences, lessons in friendship and exciting, enchanted adventures.

The series follows Twilight Sparkle, a studious young unicorn encouraged by her mentor, Princess Celestia, to advance her studies of magic by mastering the most powerful magic of all – friendship! Twilight and her assistant, dragon Spike, move to their new home in the village of Ponyville and make fast friends with down-to-earth Applejack, beautiful Rarity, graceful Fluttershy, athletic Rainbow Dash and free spirit Pinkie Pie. The ponies each have unique abilities, talents and flaws that create both comedic and heart-warming dynamics within the circle of friends and other magical creatures they encounter.

Source: Hasbro Studios

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