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Hasbro To Provide Five Series To New Turkish Powerhouse ATV

Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NASDAQ: HAS), today announced it has concluded a deal to supply five animated kids’ series based on its popular global franchises to ATV’s new Turkish kids network, Minika.

Press Release from Hasbro Studios

LOS ANGELES, CA., Oct. 3, 2011 -- Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NASDAQ: HAS), today announced it has concluded a deal to supply five animated kids’ series based on its popular global franchises to ATV’s new Turkish kids network, Minika.

Starting this fall, Minika will offer the Hasbro Studios-produced series My Little Pony: Friendship is Magic, The Adventures of Chuck and Friends and Pound Puppies. Additionally, for older kids, the slate will include G.I. Joe Renegades and the cutting-edge, computer-generated animated series Transformers Prime.

Mahmut Ipsirli of Minika said, “Hasbro has a fantastic selection of programming, including a large number of globally recognized, hugely successful franchises, which fit perfectly into our schedule.  As a new channel building our own brand, it is vital that we partner with the leading content distributors as we develop and grow. I am looking forward to a long and successful relationship with Hasbro Studios.”

Finn Arnesen, Hasbro Studios’ senior VP of international distribution and development, commented, “This smart, ambitious new kids’ network will serve as the perfect environment for our branded, high-quality programming. Our goal is to provide Minika with top-tier entertainment that is irresistible to both young Turkish viewers and their families. We’re excited about working with Minika and look forward to a very productive future.”

About Hasbro StudiosHasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NASDAQ: HAS), develops and produces shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY and G.I. JOE; delivers new branded content; and produces programs from top third-party content creators. Many of these shows run on The Hub, a television network for children and their families that was re-branded from Discovery Kids on October 10, 2010, as well as on multiple channels in international markets. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).

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