Hasbro Opens Up Shrek 2 Toy Box

Hasbro Inc. welcomes Shrek and friends back with a full line of SHREK 2 plush, playsets, figures and games available in spring 2004 at retail stores in the U.S.

The Hasbro's SHREK 2 line includes WISE CRACKIN' SHREK/DONKEY, kind of an interactive companion doll. Press on his fuzzy muzzle and say "I love you, Donkey" to activate the plush donkey's buddy mode. But watch out, when he hears "Go away Donkey" his mood turns sour. (Approximate retail price: $29.99 for kids 5+.)

Children can play dentist with Shrek in the PLAY-DOH ROTTEN ROOT CANAL. They can "drill" away using the mechanized toothbrush with pretend drill attachment or choose to extract Shreks rotting teeth with the make believe wishbone tweezers. The set even comes with a dispenser for the popular ogre's favorite toothpaste... bug guts! One five-ounce can and 2 two-ounce cans of PLAY-DOH compound are included in the set. (Approximate retail price: $9.99; for kids 3+.)

The OPERATION: SHREK game from Milton Bradley will feature Shrek and his ailments including Ear Wax, Onion Breath and Humongous Fungus. The player who collects the most money from successful operations wins. (Approximate retail price: $16.99; for kids 6+.)

Kids and fans will have hours of role-playing fun when they don a life-sized rubber SHREK facemask and electronic hands from the BE-AN-OGRE ROLE PLAY SET. Tug on Shreks huge finger for hilarious ogre-like one-liners and amusing auditory reactions. (Approximate retail price $19.99; for kids 5+.)

Shrek's world gets even more interesting with his first visit to the FAR FAR AWAY CASTLE, home of his new in-laws. This ultimate SHREK micro playset lets kids recreate their own favorite movie scenes with all the main characters including miniature figures of Shrek, Princess Fiona, Ogress Fiona, Puss In Boots, Giant Gingerbread Man and two Knights. The FAR FAR AWAY CASTLE connects with other SHREK micro playsets and is loaded with action features such as transforming towers and chambers, escape doors and secret passages, breakaway castle sections, working drawbridge and gates, and a cappuccino machine that fires "milk" missiles. The action really gets crazy as the castle gets rammed with the pullback FAR FAR AWAY carriage and its mechanical roof-mounted battering onion. (Approximate retail price $24.99; for kids 4+.)

The story of SHREK and his twisted fairy tale friends wouldn't be complete without a certain smelly side to their colorful personalities. With SHREK ACTION-PACKED FIGURE assortment, each of the film's characters comes to life With A Signature Action Movement And A Smelly Attribute All Its Own, Such As Shrek's garlic-scented sunflower, a romantic gift for Princess Fiona. (Approximate retail price $7.99; for kids 4+.)

Other items in Hasbro's SHREK 2 line include: Shrek, Donkey and Puss In Boots Basic Talking Plush, SHREK Twisted Fairy Tale Game, SHREK MONOPOLY Junior, FAR FAR AWAY FIGURE Gift Packs, Ogre Action Micro Playsets, SHREK's Swamp, SHREK's Potions Lab, SHREK's Swamp Snack Candy Maker, SHREK's Swamp Sludge, PLAY-DOH Can Toppers, SHREK Kid Sized Puzzle and SHREK 100 Pieces Puzzle.

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Its brands include Playskool, Tonka, Milton Bradley, Parker Brothers, Tiger And Wizards Of The Coast. For more information, visit www.hasbro.com.

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Rick DeMott
Animation World Network
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