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Hasbro Builds With Bob

Hasbro has signed a multi-year deal with HIT Entertainment for the licensing rights to their successful toon, BOB THE BUILDER. The current BBC series is scheduled to debut on Nick Jr. sometime next year. BOB garners 52% of the pre-school audience in the U.K. for its time period. Last holiday season the toys based on the series sold out in the U.K. Hasbro hopes that the series will build the same kind of fan base in the States as other foreign imports have done recently. Currently, Mainframe is producing a series called ACTION MAN based off Hasbro's British toy line of the same name.

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Rick DeMott
Animation World Network
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