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Happy Feet Taps Another Strong IMAX Performance

HAPPY FEET: THE IMAX EXPERIENCE carried momentum from its record-breaking opening weekend with a strong performance through the Thanksgiving holiday, posting the highest grossing second weekend ever in IMAX theaters for a DMR release. On 79 IMAX screens, the 3D-animated feature made at Animal Logic contributed an impressive $2.25 million of the film's weekend total of $37 million. The cumulative domestic IMAX total now stands at approximately $6 million, with the film's overall domestic total topping $100 million.

HAPPY FEET: THE IMAX EXPERIENCE also played in three international locations and is scheduled to open in several more key locations in the coming weeks, including this week in Buenos Aires, Argentina and throughout Mexico.

"We are thrilled that The IMAX Experience and HAPPY FEET have resulted in another strong weekend," said Dan Fellman, president of Domestic Distribution at Warner Bros. Pictures. "This performance reinforces the fact that audiences' appetite for IMAX event films continues to grow, and we are confident that HAPPY FEET: THE IMAX EXPERIENCE will deliver healthy box office returns throughout the holiday season."

Founded in 1967, IMAX Corp. (www.imax.com) is one of the world's leading entertainment technology companies and the newest distribution window for Hollywood films. IMAX delivers some of the world's best cinematic presentations using proprietary IMAX, IMAX 3-D and IMAX DMR technology. IMAX DMR (Digital Re-mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. As of Sept. 30, 2006, there were 280 IMAX theaters operating in 40 countries.

Bill Desowitz's picture

Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.

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