Following the first China International Animation Festival held this past June in Hangzhou, capital of east China's Zhejiang province, the government has released 15 new measures to help build the area into an "animation capital," reports PEOPLE'S DAILY ONLINE. The incentives call for developing animation industry in Hangzhou over a five-year plan period.
People's Daily Online quotes experts value the animation market in China at 20 billion yuan. Spending on animation is at an all-time high by youth, 13-20, in Beijing, Shanghai and Guangzhou has reached 1.3 billion yuan. The industry also helps promote development and sales of related products.