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Hamtaro Hits Burger King for Halloween

Characters from ShoPro Entertainment's series HAMTARO will be featured as Halloween toys at Burger King restaurants. The toys will be available in North America from Oct. 6 to Nov. 2, 2003. This promotion will coincide with a special Halloween episode of the series airing in the U.S. on Cartoon Network Oct. 21 at 8:00 pm and Oct. 30, 2003 at 8:30 pm.

Craig Braasch, vp, global advertising and promotions, Burger King Corp., said, "This project is the result of our close working relationship with our promotional partners. We all were so enamored with the HAMTARO characters depicted in Halloween costumes that we agreed to wait until a half-hour special could be completed in time to coincide with the in-restaurant campaign."

The figurines of Hamtaro, as well as his pals Penelope, Bijou, Panda, Boss, Oxnard, Elder Ham and Cappy, look as they appear on the series and can "change" into Halloween disguises.

ShoPro Entertainment, the San Francisco affiliate of Japan-based Shogakukan Prod. Co. Ltd. (ShoPro Japan), handles globally multi-billion dollar properties and highly rated Japanese television series, including HAMTARO, INUYASHA, CORRECTOR YUI and MEGAMAN: NT WARRIOR. For more information, visit www.shopro-entertainment.com.

Cartoon Network, currently seen in 84.4 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering animated entertainment. For more information, visit http://CartoonNetwork.com.

Burger King Corp. operates more than 11,350 restaurants in all 50 states and in 58 countries and territories around the world. Ninety-one percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations. Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. For more information, visit www.burgerking.com.

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Rick DeMott
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