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Halo 2 Marks the Biggest 24 Hours in Entertainment Retail History

HALO 2 broke entertainment retail records in its first 24 hours on store shelves. Microsoft Game Studios announced that the highly-anticipated game sold through 2.4 million units in the U.S. and Canada, driving cash register receipts to the $125 million mark.

EB Games had a record-breaking day as gamers across the country lined up for hours to be one of the first to get their hands on HALO 2 on Nov. 9, said Jeff Griffiths, president/ceo of EB Games. The HALO 2 frenzy, anticipation and excitement felt throughout the country prove that HALO 2 has become more than a game -- its a pop cultural phenomenon.

Not only has HALO 2 exceeded videogame sales records, but entertainment records as well HALO 2 has generated more money on day one than any of the biggest movies in box office history including SPIDER-MAN 2, HARRY POTTER AND THE PRISONER OF AZKABAN and THE MATRIX RELOADED. In addition, the hot game surpassed this past weekends box office favorite, THE INCREDIBLES, which grossed $70.5 million in three days.

"The first 24 hours of HALO 2 sales have taken our breath away," said Peter Moore, corporate vp, worldwide marketing and publishing, Xbox. "Across North America, 2.4 million copies of the game were sold through, representing $125 million in total cash register receipts for retailers. It's no longer just a huge game for us but has become a seminal milestone for the entire industry."

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