Press Release from IMAX Corporation
LOS ANGELES, CA, July 14 -- IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Warner Bros. Pictures today announced that HARRY POTTER AND THE HALF-BLOOD PRINCE: The IMAX 3D Experience is the widest IMAX international release ever, opening in conjunction with the film's general release commencing on July 15th in 62 IMAX theatres internationally. Domestically, the picture will launch Wednesday, July 15th in select IMAX theatres in New York, Los Angeles and Chicago and expand shortly thereafter.
In IMAX(R) 3D theatres, the film will feature approximately 12 minutes of the movie's explosive opening sequence exclusively in live-action IMAX 3D, a special element fans last enjoyed in the final fight scene in HARRY POTTER AND THE ORDER OF THE PHOENIX in 2007.
"HARRY POTTER AND THE HALF-BLOOD PRINCE is the widest IMAX release ever internationally, a true testament to the continued appeal of this tremendous franchise and the growing interest in this format," said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures. "We are excited to partner with IMAX once again on this next installment of our incredibly successful series."
"As the HARRY POTTER series has evolved into a worldwide phenomenon, our partnership with IMAX has become invaluable in terms of delivering something extra to the fans around the globe," said Dan Fellman, President of Distribution, Warner Bros. Pictures.
"We're pleased to be able to share this film with our expanded audience, which has grown significantly since the previous installment in the HARRY POTTER series, thanks to the rollout of our digital projection system," said IMAX CEO Richard L. Gelfond. "Special features in IMAX continue to attract fans and repeat viewings, and we are looking forward to sharing the special 3D opening with consumers around the world."
"The level of anticipation for this film has been building since last fall," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Moviegoers and Potter fans will have the opportunity to experience the film in a very unique way this summer, and we're excited to extend this opportunity to a much broader audience this year."
HARRY POTTER AND THE HALF-BLOOD PRINCE: An IMAX 3D Experience is scheduled to play beginning July 15th (day-and-date) at the following IMAX(R) theatres.