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Habbo Partners with William Morris Agency

Habbo announced it has partnered with William Morris Agency. Habbo is the first online virtual world the agency will represent.

To expand the virtual world's reach into the entertainment industry, the William Morris Agency will help Habbo facilitate new strategic partnerships to generate cross-marketing and promotional opportunities. Additionally, William Morris will provide popular Hollywood and music celebrities for in-game interview appearances within the Habbo community.

"As the Habbo community continues to increase, their audience will demand a mainstream in-game entertainment presence," said Jim A. Wiatt, Chairman/CEO, William Morris Agency. "William Morris' Digital Group will be a key partner helping Habbo develop ideal business and marketing opportunities with the leaders of the entertainment industry."

There are currently Habbo communities in 31 countries on five continents. To date, over 86 million Habbo characters have been created and more than 8 million unique user's worldwide visit Habbo each month.

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Rick DeMott
Animation World Network
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