Habbo Hotel Shows Strong Growth in First Half of 2010

Sulake, the parent company of Habbo Hotel (www.habbo.com), the world's largest virtual community and social game for teenagers, today announced its best-ever half year performance in the company's history.

Press Release from Sulake

Helsinki, Finland – Sulake, the parent company of Habbo Hotel (www.habbo.com), the world's largest virtual community and social game for teenagers, today announced its best-ever half year performance in the company's history. Between January and June 2010, the company’s revenue increased more than 20 percent compared with the same period last year, resulting in sales of $39.0 million USD (€29.8 million, IFRS). During the same period, the company EBITDA result improved by 63% to $4.6 million USD (€3.5 million), with solid, positive operating cash flow.

“Naturally, we are very excited to be able to tell great news like this. This performance is thanks to systematic work in developing our operating model, cost savings and most importantly, continual focus on developing the Habbo Hotel product and community,” said Timo Soininen, CEO, Sulake. “We expect to continue on the same track, and have yet to fully utilize the potential of social networks as a source of growth.“

Habbo Hotel serves over 15 million unique visitors from more than 150 countries in 11 different languages. Users spend a total of 45 million hours playing Habbo Hotel each month.

About Sulake and Habbo HotelSulake is a social entertainment company focused on online social places and games. The company’s goal is to inspire playful interaction and self-expression in people by creating easy to use social online services.

Sulake’s main product, Habbo Hotel, is the world’s largest virtual community and social game for teenagers. Users join Habbo Hotel by creating a fully customized online character called a Habbo. From there, they can explore a wide variety of spaces and millions of rooms created by other users in the virtual community, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self-expression. Currently Habbo Hotel has users from over 150 countries and the service is available in 11 language versions. To date, more than 185 million characters have been created and over 15 million unique browsers worldwide visit Habbo Hotel each month, spending a total of 45 million hours in the service.

www.habbo.comwww.sulake.com

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