Namco Hometek Inc. announced that Prema Toy Co. Inc. has awarded it the exclusive interactive entertainment publishing rights to the classic children's entertainment property, GUMBY. The deal allows Namco to create videogames for all game systems, featuring Gumby and all related characters, such as Pokey, Prickle, Goo and the infamous Blockheads. Namco also has the opportunity for Gumby to make cameo appearances in other upcoming Namco games.
Gumby and his friends have delighted generations of kids and adults on the small screen and through traditional toys," said Jeff Lujan, business director, Namco Hometek Inc. "It's time these beloved characters make their debut in the interactive entertainment world, and we are very pleased that the creators of this wonderful property have entrusted Namco with this opportunity."
Film producer and director Art Clokey created the Gumby characters 50 years ago when his adventurous clay boy and his friends began starring in their own television show and went on to become a top-selling poseable doll line. Entertaining families for decades, the clay-animated adventures of Gumby have been released on home video and DVD, and the Gumby toy line is still a perennial favorite among kids and parents. Gumby celebrates his 50th anniversary this year.
"Our family is very excited to see Gumby make his debut in the interactive world," said Clokey. "With Pac-Man and its other hugely successful videogame franchises, Namco has proven that they are a leader in this medium and we are thrilled to be working with them on bringing Gumby to life for the videogame generation."
Namco Hometek Inc. is the U.S. consumer division of Namco Limited, a Tokyo-based world leader in the high-tech entertainment industry. Based in Santa Clara, California, Namco Hometek Inc. is an award-winning videogames publisher for next generation game consoles. For more information, log onto www.namco.com.