Gullane Entertainment has named Bill Gross senior vice president, brand strategy. In this newly created position, Gross will oversee, expand and manage Gullane Entertainment's portfolio of global brands and will also oversee the development of new ones. Most recently, Gross was co-founder, president and CEO of Cartoon Pizza. On behalf of Cartoon Pizza, Gross initiated a distribution relationship for educational content with Sesame Workshop, as well as a relationship with Gullane Entertainment. Gross will be based in Gullane Entertainment's New York office.