Gullane Entertainment has acquired a 50% interest in the popular S4C International property FIREMAN SAM. The joint venture between S4C International and Gullane Entertainment will see a new 26-part TV series co-produced, followed by a worldwide distribution, marketing and licensing program. Over the past decade, FIREMAN SAM has appeared in four animated television series as part of the BBC children's schedule and has sold one million videos and five million storybooks in the UK. The series is broadcast in Welsh on S4C and has been translated into forty other languages. Gullane president, Charles Falzon said, "FIREMAN SAM is one of those characters that has instant recognition in the UK among children and adults alike. We are convinced that this popular character can be extended globally as we work closely with S4C International to further develop the brand." S4C International, part of public service broadcaster S4C's commercial arm, has managed a range of award-winning animations including THE CANTERBURY TALES, SHAKESPEARE THE ANIMATED TALES and GOGWANA.
Charles Falzon, President of Gullane Entertainment, details the current trends in the animation business and warns to choose your animation technique carefully and never underestimate those tweens!