Gullane Entertainment has appointed Alistair Richards as senior vice president, consumer products UK and International. In this position, Richards will be responsible for the UK based licensing, publishing, live events and consumer products marketing departments. Most recently, Richards has served as general manager of Hasbro UK, Northern Europe and developing markets, where he oversaw a new business drive, winning local toy and game licenses from the BBC and other licensors, and creating and implementing a growth plan across all countries. Previously Richards held a sales and marketing director role at Hasbro UK and Northern Europe and was sales director at Colgate Palmolive UK.
