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Gregorian Expands Marketing Duties at Warner Bros. TV

Lisa Gregorian has been promoted from sr vp of marketing and research at Warner Bros. International Television Distribution to sr vp, Television, Warner Bros. Marketing Services. In her new position she will continue to oversee all marketing for WBITD and will take on marketing for WB Television (network television production) and WB Animation. She reports to Bruce Rosenblum, exec vp at Warner Bros. Television Group and will work closely with Jeffrey Schlesinger, president of WBITD, WB Television president Peter Roth and WB Animation president Sander Schwartz. In addition, Gregorian will continue to liaise with America Online to exploit the studio's properties on its platform and will create strategic marketing opportunities within various Warner Bros. Television productions. In September 1998, Gregorian helped launch the first Website from a U.S. television distributor designed to service clients by providing marketing materials and information via the Internet (www.wbitv.com). Gregorian also initiated the divisions annual international press junket and recently received two PROMAX Europe Awards. Gregorian joined Lorimar Telepictures in 1986 (the company was later acquired by Warner Bros. Communications Inc.), and has held various sales positions including director, international home video & Caribbean television, and director, international research & pre-sale marketing.

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