LA-based Green Dot Films teamed up with Home.corp. director Kim Jacobs to plaster city streets with wall-climbing art in an electrifying spot, “Graffiti,” for Pepsi.
Announcement from Green Dot Films:
LA-based Green Dot Films teamed up with Home.corp director Kim Jacobs to plaster city streets with wall-climbing art in an electrifying spot, “Graffiti,” for Pepsi. The spot opens on a guy popping open a can of Pepsi as he walks down a city street. As he tears down a poster, he unknowingly unleashes an animated graffiti world hidden underneath, setting in motion an explosion of animated graffiti across the city.
Part of Pepsi’s “Refresh Your World” campaign, the ad is one of three spots produced out of New York agency Safari Sundays, NY. Previous commercials directed by Jacobs for the campaign were “BeatBus,” where a city bus transforms into a large boom box, and “Football,” where a pick-up game of football transforms into a surreal and modern soccer pitch when a Pepsi gets involved.
Jacobs collaborated with a team at DTrain FX for all three spots. For “Graffiti” DTrain FX added the design talents of Sonny Gerasimowicz, legendary graffiti artist and art director on Where the Wild Things Are, to create the artwork that was ultimately animated within the spot. Jacobs worked closely with Sonny to bring the street art to life.
“It was amazing working with Sonny,” notes Jacobs. “He’s really a genius and in this clip we get to see a little inside his mind and experience the colorful, explosive, and unpredictable visual world that is uniquely his. DTrain was able to translate his art beautifully and add movement that propelled the narrative forward without ever really seeing where it was going.”
Agency: Safari Sundays & OZZ
Creative Director: Lon Schwear Agency Producer: Rich Novak Account Supervisor: Emily Fitzpatrick
Production Company: Green Dot Films
Director: Kim Jacobs DP: Bryan Newman Executive Producer: Darren Foldes Executive Producer: Rich Pring Line Producer: Jimmy Greenway
Post-Production/Visual Effects: DTrain FX
Executive Producer: Dan Connelly Creative Director: Ben Gibbs Animation director: Luis "Yosh" Bolivar Producer: Russell Sanzgiri Graffiti Designer: Sonny Gerasimowicz Flame Artist: Casey Price 2D Animators: Johannes Gamble, Joshua Bolin Assistants: Lauren Riedel, Krystel Seiden, Melissa Widup
Editorial Company: Whitehouse
Editor: Crandall Miller
Jennifer Wolfe is Director of News & Content at Animation World Network.