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Gravity’s Attracts Award-Winning VFX Supervisor/Lead Flame Artist

Gravity, an international creative, content and brand communications company, today announced the hire of Nic Seresin as VFX Supervisor/Lead Flame Artist, effective immediately.

Press Release from Gravity

New York, November 17, 2010 - Gravity, an international creative, content and brand communications company, today announced the hire of Nic Seresin as VFX Supervisor/Lead Flame Artist, effective immediately.  In his new role, Seresin will lead VFX projects from conception through to completion, and continue to work with directors on shoots. He will also oversee the company’s team of technical, artistic and production personnel.  He will report directly to Chief Executive Officer and Chief Creative Officer Zviah Eldar.

“Nic has an impressive track record within the visual effects industry,” said Eldar. “We are excited to have him join the Gravity team. We think it sends a clear message about the type of work and aesthetic to which we aspire as a brand.

Seresin brings 18 years of design and visual effects experience to Gravity, and he most recently served as lead VFX artist for London/New York special effects company Smoke & Mirrors. He began his career at the Mill, followed by a widely lauded tenure at Moving Picture Company, both based in London.  Seresin also worked on VFX for feature films including Harry Potter and the Sorcerer’s Stone, G.I. Jane, My Life So Far and Sweeney Todd.

Throughout his career, Seresin has worked on design and implementation of visual effects for a host of renowned directors, including Adam Berg, Frank Budgen, Tim Burton, Jonathan Glazer, Ulf Johansson, Traktor, Spike Lee, Rupert Sanders, Rocky Martin, Bruce St. Clair, Peter Thwaites, Nic Gordon and many others.  He has garnered awards from AICP/MOMA, BTAA, D&AD, BTAA, Cannes Lions, New York Festivals, One Show, Hatto, Silver Screen and more.

“Nic’s hire builds on the new momentum that is building at Gravity following our total rebranding effort,” said Eldar.  “We are focused on bringing in best-in-class creative and management talent, including Nic and CMO/EP Bob Samuel, as we continue to build the Gravity brand as a leader in the industry.”

About GravityGravity is an international creative, content and brand communications company with proven expertise in three integrated business groups: Features, Commercials and Digital.  With 250 talented professionals across offices in New York, Los Angeles and Tel Aviv, the company is widely renowned generator of high-end visual effects, creative content, motion graphics, animation and digital strategy.  Gravity’s powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers – whether they experience them via television, cinema, websites, social media or mobile applications.  The company’s clients include Coca-Cola, GM, DreamWorks, Warner Bros., Sony Pictures Entertainment, Mercedes Benz, Verizon, Paramount Pictures, Universal Pictures, Pantene, MGA Entertainment, Carlsberg, Kmart, and Braun.  Feature film projects include “The Other Guys,” “Salt,” “The Reader” and “Ghost Town.” Gravity’s television credits include HBO’s “Bored to Death,” “The Sopranos” and “Sex and The City.” For more information, please visit www.gravityworld.com.

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