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Gravity Names Eric Bauer As Creative Director

Gravity, an international creative content and brand communications company, has named Eric Bauer as a Creative Director.

Eric Bauer

Press Release from Gravity

New York City, NY, February 22, 2011 -- Gravity, an international creative content and brand communications company, has named Eric Bauer as a Creative Director. In his new post, he will be involved as a Creative Director on behalf of the company’s commercial and digital branding projects, as well as occasionally on feature film and television opening title sequences. Bauer will report directly to Gravity’s Chief Executive Officer and Chief Creative Officer, Zviah Eldar, who made the announcement.

Bob Samuel, Gravity’s CMO and EP said, “Drawing from his extensive experience, as well as his multi-disciplined and well-rounded education, Eric’s strength lies in is his versatility and his refusal to be categorized. From concept to design to delivery, he has established himself in less than ten years as a major contributor to the New York motion design industry. He is a major new asset to Gravity’s creative team.”

ABOUT ERIC BAUER:Eric Bauer has been working as a director, creative director, designer and animator for nearly a decade. Starting at Heavy in 2002,  his multi-faceted freelance career brought him through the hallowed halls of such studios as Eyeball, Gretel, , Stardust, Favorite Color, , Brand New School, Plus et Plus, Digital Kitchen, Imaginary Forces, Superfad, Tronic, and Offspring.

During the past ten years, he has helped imagine campaigns for such major clients as The Gap, Sony, Nike, Miller, HBO, Cartoon Network, CNN and Bravo.  

A native of Washington D.C., Bauer is a graduate of Pratt Institute where he received a Bachelor of Fine Arts with a concentration in Film and Design in 2002. He lives in Brooklyn, NY.

ABOUT GRAVITY:Gravity is an international creative, content and brand communications company with proven expertise in three integrated business groups: Features, Commercials and Digital. With 250 talented professionals across offices in New York, Los Angeles and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics, animation and digital strategy.

Gravity’s powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers - whether they experience them via television, cinema, websites, social media or mobile applications.

The company's clients include Coca-Cola, GM, DreamWorks, Warner Bros., Sony Pictures Entertainment, Mercedes Benz, Verizon, Paramount Pictures, Universal Pictures, Pantene, MGA Entertainment, Carlsberg, Kmart, and Braun. Feature film projects include “The Other Guys,” “Salt,” “The Reader” and “Ghost Town.” Gravity’s television credits include HBO’s “Bored to Death,” “The Sopranos” and “Sex and The City.”     

Gravity’s New York office is located at 315 Madison Avenue, 3rd Floor, New York, NY, 10017. The phone is 212/986-1584. The company’s newly opened West Coast office is located in the Lantana Building, 3000 West Olympic Blvd., Suite # 2376, Santa Monica, CA, 90404. The phone is 310/264-3909. For more information, please visit www.gravityworld.com.

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