Graphiti Multimedia completes Pepsodent spot

Mumbai, India-based GRAPHITI MULTIMEDIA has completed "The Case of theMissing Tooth" for Pepsodent, a 7-minute infomercial in which detectivesSqeezy, a tube of toothpaste, and Bristles, a toothbrush, work their waythrough a tooth maze, battle germs in a haunted house, peer into a foodcave, and are lectured by a dentist who explains to them the benefits ofgood oral hygiene. Traditional line drawings were used to create thecharacters, but environments were produced in 3D Studio Max. CambridgeAnimation Systems' Animo Ink-and-Paint and Director modules were used tointegrate and composite the drawings and 3D scenes.