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GRAPHITI completes ThumsUp spot

Mumbai, India-based GRAPHITI MULTIMEDIA PVT. LTD. has completed a :20 spotfor ThumsUp soft drink, a Coca-Cola product. In the spot, a mosquito holdsa straw like a microphone and sings a 1970s Hindi love song until theThumsUp hero, played by a live model, squashes the insect. Graphiti usedCambridge Animation Systems' Animo software to composite the three mattelayers -- a highlight layer, a mid-tone layer, and a body shadow layer --making up the mosquito. The 3D environment was created with 3D Studio Max.Sunil Shetty directed the spot.

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