New Virtual Reality video directed by Gorillaz founder Jamie Hewlett sets a record for the highest debut of a VR video in YouTube history.
After a seven-year hiatus, virtual band Gorillaz has returned with a new album and a new 360-degree animated music video for single “Saturnz Barz (Spirit House)” from their fourth LP, Humanz.
Gorillaz founder Jamie Hewlett directed the Virtual Reality video, which has now set a record for the highest debut of a VR video in YouTube history, according to a report by Billboard.
The six-minute video -- in which the animated members of the band enter and interact with a haunted house -- involves a singing pizza and a chaotic outer space environment. It currently has upwards of five million views and was viewed more than three million times within its first 48 hours.
Check it out in the player below:
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
