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Gorilla Nation To Handle Cookie Jar's Online Ads

Cookie Jar Ent. has hired Gorilla Nation to handle the online advertising for its two most popular websites -- SPIDER RIDERS and THE DOODLEBOPS.

"By partnering with Gorilla Nation, Cookie Jar will be able to extend and monetize our immersive brand initiatives," said Ken Locker, svp of digital media. "This partnership will be an important part of our ongoing strategy to reach our audience in the new non-linear media environment and we believe, if executed properly, will be highly profitable. In many ways for our audience the Internet is the new TV. We have to be creative and proactive in how we reach them."

"We're delighted to rep these Cookie Jar properties which will become part of our aggregated kids vertical market," added Aaron Broder, Gorilla Nation ceo. "And for many brand advertisers, we'll be taking advantage of the unique interactive qualities of the web to go 'beyond the banner' to develop site-specific online marketing programs."

Cookie Jar's SPIDER RIDERS website, www.SpiderRiders.com, continues to grow in popularity. The SPIDER RIDERS: BATTLE FOR ARACHNA online game has registered more than 1.3 million gamers and has received more than 50 million hits since its introduction last year. The Cookie Jar/Gorilla Nation partnership with coincides with the launch of the website's new MMOG game.

The Doodlebops website, www.doodlebops.com, offers kids fun, interactive games where they may create music and dance along with band members Deedee, Rooney and Moe. The site also features Doodlebops songs, music videos and fun printable activities.

Cookie Jar Group develops, produces, distributes and markets quality products to children, their caregivers, parents and teachers. Headquartered in Montreal, The Cookie Jar Group (www.thecookiejarcompany.com) develops, produces, distributes and markets children's published content, animated and live-action programming and innovative educational and entertainment-driven products worldwide. Cookie Jar Ent., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as SPIDER RIDERS, JOHNNY TEST, THE DOODLEBOPS and CAILLOU. The group of companies consists of Cookie Jar Ent. Inc. and Cookie Jar Education Inc., as well as a 20% interest in TELETOON Canada Inc., Canada's only all animation broadcaster.

Gorilla Nation (www.gorillanation.com) is the world's largest online ad sales rep firm. The company exclusively represents more than 500 leading web publishers, and sells integrated media and promotional programs to Fortune 500 brand advertisers. Working closely with its web publisher partners, GN's expertise within select vertical markets provides advertising clients the ability to build high impact, integrated, rich media programs across one or more properties to deliver superior audience reach. The company is committed to delivering exceptional customer service, optimization and execution of creative media and promotional programs. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, and Toronto.