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Google to Launch Video Marketplace

At the 2006 Consumer Electronics Show (CES), Google Inc. announced the planned opening of the Google Video Store, the first open video marketplace enabling consumers to buy and rent a wide range of video content from a major television network, a professional sports league, cable programmers, independent producers and filmmakers. This collection of videos will include classic animation such as FELIX THE CAT, CASPER THE FRIENDLY GHOST and ROCKY AND BULLWINKLE, primetime and classic hits from CBS, a full slate of NBA games from this season and outstanding performances from the past, music videos from SONY BMG, Charlie Rose interviews as well as news and historical content from ITN.

"Google video will let you watch lots of high quality video on the web for the first time. You can search and browse, and we make it fast and easy for you to watch," said Larry Page, Google's co-founder/president, products. "For video producers and anyone with a video camera, Google Video will give you a platform to publish to the entire Google audience in a fast, free and seamless way."

Available soon, people who visit the Google Video homepage at video.google.com will be able to browse listings of video by category from the store or search Google's entire collection of videos by simply entering keywords into the search box.

"This is yet another exciting platform in which CBS can leverage its market-leading content to a whole new audience," said Leslie Moonves, president/ceo, CBS Corp. "Making our programming accessible to the Google Video Store guarantees our shows significant new exposure to millions of users who are likely to access this Web service and who may not be traditional TV viewers. As the industry's most prolific generator of popular TV content, it's only natural that CBS would partner with Google on this service, which is destined to become one of the web's most popular destinations."

CBS's current primetime hits will include CSI: CRIME SCENE INVESTIGATION and NCIS. Library classics will include THE TWILIGHT ZONE, STAR TREK: DEEP SPACE NINE and STAR TREK: VOYAGER. All CBS programs will be presented commercial free.

Additional highlights of Google's video collection will include:* Music videos from SONY BMG. The line-up of launch videos includes offerings from some of SONY BMG's global superstar artists, including Christina Aguilera, Beyonce, Kenny Chesney, Destiny's Child, Kelly Clarkson, Alicia Keys, Lil' Flip, Jessica Simpson, Shakira, System of a Down, Switchfoot, Usher, and many more.* Feature length independent films from Greencine.com. * Historic, news and educational footage from ITN. This material ranges from coverage of key events in 2005 such as the Pope John Paul II's death, back to a recording of the 1896 coronation of Tsar Nicholas II - one of the earliest known pieces of moving imagery.* Charlie Rose interviews. Including interviews with Henry Kissinger, Oliver Stone, Quentin Tarantino, Martha Stewart, Martin Scorsese, Harrison Ford, Dan Rather, Charles M. Schulz, Steve Jobs, Jay Leno, Tom Brokaw, and others.* Cartoon classics from Classic Media. Featuring many of the world's most famous animated series such as FELIX THE CAT, CASPER THE FRIENDLY GHOST and ROCKY AND BULLWINKLE.* Children's educational programming from Clearvue. Educational video topics vary from teen education on tattoos to explanations about the workings of the human brain.* Clips from Getty Images' Archive Films Collection. A diverse collection of short clips that capture personalities, moments and eras throughout history selected from vintage newsreels and educational film, as well as contemporary news and events from around the world.

There will be thousands of titles for sale in the Google Video Store with more titles added everyday. The list of content producers will also include a broad range of entertainment and educational partners including among others, Blue Highways TV, CareTALK, Fashion TV, Here! TV, HDNet, Hilarious Picks, Image Ent., iWatchNow.com, Kantola Productions, MediaZone, Plum TV, Porchlight Ent., SOFA Ent., Teen Kids, Trinity Broadcasting Network, WGBH, Wheels TV, and Wilderness Film India Ltd.

Launched early last year, Google Video is the first open video marketplace where any video producer, large or small, can upload their content and distribute it for free or at a price. Video prices are set by the content provider with no minimum or maximum dollar-limit. Owners also have the choice to offer their content with or without copy protection enabling them greater control over its distribution.

Additionally, content from Google Video can be viewed with a new player that can be downloaded for free from any playback page. It offers all the traditional playback options (play, pause, stop) as well as a "thumbnail" navigation feature that enables users to browse through an entire video, or frames at a time, with a simple click of their mouse.

iPod and Sony Playstation Portable users will also be able to download and watch any non-copy-protected content from Google Video, and even get it specially optimized for playback on their devices. Google Video Store will be available throughout the world, however purchasing premium content in the Google Video Store will only be available in the U.S.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

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Rick DeMott
Animation World Network
Director of Content
Creator of Rick's Flicks Picks

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