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Google Doodle Celebrates Saul Bass

Designer of famed title sequences for Alfred Hitchcock and Martin Scorsese gets elaborate animated tribute.

Google has marked the birthday of iconic American graphic designer Saul Bass with one of the search engine's most elaborate "doodles" yet – an animated sequence based on his designs for film title credits, film posters and corporate logos.

Bass, who died in 1996, worked with filmmakers including Alfred Hitchcock, Billy Wilder, Stanley Kubrick and Martin Scorsese over the course of a 40-year career. The design visionary would turn 93 if he were still alive today. Born and raised in the Bronx, Bass moved to Hollywood in his twenties to pursue creating film ads. For his first big job -- designing the opening sequence for Otto Preminger's The Man with the Golden Arm -- Bass shocked filmgoers with his edgy paper-animated interpretation of the film's themes of drug addiction. Soon Hollywood's greatest filmmakers were clamoring for his innovative touch.

Watch the doodle, designed and directed by Matt Cruickshank and set to Dave Brubeck‘s "Unsquare Dance," below:

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