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Globex Studios LA Announces First Game Title, Launches Lightseed Ent. Division

Los Angeles-based online game developer Globex Studios LA, a subsidiary of Globex Studios, has announced its first game title, “Secret Kingdoms Online.”

Press Release from Globex Studios LA

Los Angeles, CA  (June 14, 2010) — Los Angeles-based online game developer Globex Studios LA, a subsidiary of Globex Studios, has announced its first game title, “Secret Kingdoms Online.”  Development for the game is underway by the company's newly formed Lightseed Entertainment division, which was also announced today.

Set in an imaginary fantasy world, “Secret Kingdoms Online” is a 3D, client-based, Massively Multiplayer Online Role Playing Game (MMORPG) for the PC that focuses on mount collection and mount combat.  The game will target players aged 8-17 and will feature unique exploration and battle experiences with five different mount classes and a multitude of equipment upgrade options.

In conjunction with the new game announcement, Globex Studios is also announcing the creation of a new kid games division called Lightseed Entertainment which will concentrate on games for the 6-17-year-old demographic.  “Secret Kingdoms Online” will be the first internally developed title under this new label, and will continue the Globex trend of focusing on products that are free-to-play but offer a variety of monetization methods, including micro-transactions, memberships, pre-paid cards and other transaction types, that broaden the user community and continually expand the content to deliver long-term player retention.

“After launching Globex Studios LA just a few months ago, we are really excited to be announcing our first kids/teens-branded game title and a game division that will be anchoring our IP products designed and themed for the under 17 age group,” said Carey Chico, President and Co-Founder, Globex Studios LA.  “In 'Secret Kingdoms Online,' we have a vibrant and playful world with a warped sense of scale in which players can collect, level-up and fight with mounts as well as buy tons of gear.  We will also ensure that this game continues the theme of creating free-to-play, micro-transaction-based games that deliver continuously expanded content and highly social gameplay mechanics.”

Formally launched this spring, Globex Studios LA combines creative leadership and management with international production resources to effectively create high-quality, direct-to-consumer game products for the rapidly developing online game world marketplace.  The team of creatives and project managers working at Globex Studios LA and within the Lightseed Entertainment brand has collectively produced more than 100 previous console and PC games.  Further information about “Secret Kingdoms Online,” currently in development for markets in the U.S., China and Taiwan, is available on the Web at www.lightseedentertainment.com.

About Globex Studios LAGlobex Studios LA is a Los Angeles-based game development company and a driving force in a global organization focused on producing high-quality, direct-to-consumer games for the international marketplace.  Representing a distributed development and production model evolved to meet industry demands for increased complexity, efficiency, cost-reduction and market-specific tailoring, Globex Studios LA comprises a front-end team of senior game creatives, technologists and managers that are all industry leaders in their craft.  Together with its parent company, China-based Globex Studios, Globex Studios LA is creating and publishing a range of original properties for online game and Massively Multiplayer Online Role Playing Game (MMORPG) audiences in Asia, Europe and North America.  For further details, visit www.globexstudios.com or call (805) 777-8890.

About Lightseed EntertainmentLightseed Entertainment is a Globex Studios brand focused on online game creation and distribution for the age 6-17 demographic.  Based in Los Angeles, Lightseed Entertainment concepts, designs, manages and markets online games that engage players with stunning visuals, storytelling and interactivity and provide the types of ongoing experiences audiences are seeking as today's online games industry continues to expand and evolve.  Lightseed Entertainment titles include “Secret Kingdoms Online,” a mount-focused MMORPG for the PC.  For further information, visit www.lightseedentertainment.com.

About Globex StudiosFounded by a unique group of senior investment and game industry veterans, Globex Studios is an international game development and publishing company specializing in bridging the gap between China and Western markets.  With studio operations and teams globally distributed between Greater China and Los Angeles, Globex Studios takes a new approach to digital entertainment content creation that caters to the strengths and benefits of specific market dynamics and locations.  Globex Studios brings together industry leaders who have worked on more than 100 console/PC game titles in North America and hundreds of television programs and movies written and directed in China to deliver high-quality visuals, strong core game mechanics and culturally relevant storytelling.  Globex Studios is a leader and partner in the burgeoning Chinese media market, with affiliations in social networking, distribution, marketing and licensing.  For further company information, visit www.globexstudios.com.

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