Global Pursuit signs a representation deal with Pretty Ugly to bring the Uglydoll brand to China.
Global Pursuit Co., Ltd., has finalized a representation deal with Pretty Ugly, LLC to expand their popular Uglydoll brand and develop licensing efforts in Taiwan, Hong Kong and China. The deal was announced by Cynthia Money, President, Global Pursuit and Alita Friedman, Chief Brand Officer for Pretty Ugly.
Global Pursuit will work with its extensive network of licensees and retailers in Asia to develop retail programs and enhance the Uglydoll brand experience in categories such as apparel, accessories, stationery, publishing, toys and many more.
“The Global Pursuit team truly understands our long-range vision and shares our fans’ passion for this distinctive brand,” explained Friedman. “Their relationships in the territory, combined with their ability to convey to their partners what makes Uglydoll so special will no doubt lead to some fantastic licensing programs in this very important market. Fans across Asia have already been purchasing product on their travels and on the internet, so we’re excited to bring products directly into the region.”
“We are honored that Pretty Ugly chose Global Pursuit as the agency they’ve entrusted as guardians of this beloved brand in this key market,” says Cynthia Money. “Uglydoll is a licensing dream come true – it’s fun, innovative and unlike anything in the marketplace. We look forward to introducing the unique world of Uglydoll to our licensees and retail partners who can deliver equally innovative goods that extend consumers’ enjoyment of the brand.”
Source: Global Pursuit
Jennifer Wolfe is Director of News & Content at Animation World Network.