For 30 years Strawberry Shortcake has been a favorite with little girls and moms alike, teaching wholesome values, going on fantasy adventures and proving that little girls can do big things. Today American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM) announced that her new “Strawberry Shortcake’s Berry Bitty Adventures” series will be airing in French-speaking Canada, Italy, and Portugal for the first time.
Press Release from American Greetings Properties
NEW YORK, NY (October 14, 2010) – For 30 years Strawberry Shortcake has been a favorite with little girls and moms alike, teaching wholesome values, going on fantasy adventures and proving that little girls can do big things. Today American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM) announced that her new “Strawberry Shortcake’s Berry Bitty Adventures” series will be airing in French-speaking Canada, Italy, and Portugal for the first time. In French- speaking Canada, a new agreement with Groupe TVA has secured airtime for “Berry Bitty Adventures” on Yoopa to broadcast in the French language. American Greetings Properties has also secured a new broadcast deal in Italy with Planeta Junior where the CGI animation series will air on DEA Kids in Italy, Cape Verde, Vatican City, Switzerland, Montecarlo, Malta, and San Marino. Launching October 4th in Portugal, Angola, Mozambique, Guinea Bissau, Sao Tome and Principe, “Berry Bitty Adventures” will air twice daily seven days a week. Beginning November 1st, Care Bears™ “Adventures in Care-a-Lot” will also air on Canal Panda, as well as four Care Bears specials (“Share Bear Shines,” “Ups and Downs,” “Giving Festival,” and “Care Bears to the Rescue”). The licensee has also acquired rights to air the all-new AGP series “Maryoku Yummy.” “As we celebrate 30 sweet years of Strawberry Shortcake, we reflect on what has made her such a worldwide success--adventurous themes and storylines that inspire little girls with all of the possibilities the world has to offer,” said Carla Silva, Vice President Global Licensing at American Greetings Properties. “We’re proud to bring Strawberry, her friends, and their magical world to these new regions to share with her next generation of fans.” In “Strawberry Shortcake’s Berry Bitty Adventures,” Strawberry Shortcake and her friends run their very own shops, including Strawberry’s Berry Café, Blueberry Muffin’s bookstore, and Raspberry Torte’s Fresh Fashions boutique. Together they interact in adventures that emphasize the fun and challenges of friendship and getting along. Helping the Bitty City girls are the magical and sometimes mischievous Berrykins, creatures who grow and harvest berries from the nearby strawberry fields. Since her relaunch in 2002, Strawberry Shortcake has generated more than $3 billion in worldwide retail sales, as a whole new generation of young fans are identifying and engaging with sweet Strawberry Shortcake and her friends. For more information about Strawberry Shortcake and her magical fruit-filled world, visit www.strawberryshortcake.com or Facebook at www.facebook.com/strawberryshortcake.
(New York, NY – October 14, 2010) American Greetings Properties (AGP) the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM), and Exim Licensing in Latin America today announced an array of Holly Hobbie & Friends merchandising deals throughout the region.
In Panama, Importadora y Exportadora Rosen has signed on for stationery and Primavera Manufacturing for footwear covering the Caribbean, Central and South America. Seven new deals were signed in Brazil, including Indústria Gráfica Foroni for back to school, Algazarra for toys and games, Editora Alto Astral in publishing, Dermiwil for backpacks and accessories, Festcolor Artigos de Festas in party goods, Milk for dolls, and Molin in stationery. In Peru, new licensees include PT Trisinar for lunchboxes and drink bottles and Corporacion Grafica Navarrete for stickers and sticker albums in Peru.
“Exim Licensing has done a great job helping us to secure eleven great deals throughout South America,” said Carla Silva, vice president global licensing at American Greetings Properties. “We are excited to partner with such amazing companies and introduce Holly Hobbie & Friends to a new generation of girls.”
Originally developed by American Greetings as a line of sentimental greeting cards almost 40 years ago, Holly Hobbie blossomed into a wildly successful brand, having adorned everything from apparel to wallpaper, and of course the beloved doll line. In the fall of 2006, AGP introduced Holly Hobbie to a whole new generation of girls with Holly Hobbie & Friends -- a contemporary evolution of one of the most beloved characters of all time. In Holly Hobbie & Friends, Holly herself is the great-granddaughter of the “original” Holly Hobbie and feels a deep sense of connection to her personality, creativity and warmth. Holly even looks like her famous ancestor. But in a sign of the times, the new Holly wears boots and a funky signature cap complete with a touch of gingham as a nod to the iconic bonnet worn by the original character. About American Greetings CorporationFor more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.
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