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G.I. Joe Joins the Ranks of 4Kids

4Kids Ent. Inc. announced that it has signed an exclusive agreement with Hasbro Inc. to broadcast the new G.I. JOE SIGMA SIX animated series on 4Kids TV, beginning September 2005. 4KIDS TV is the 4Kids Ent.'s four hours of children's programming airing Saturday mornings on FOX.

The new G.I. JOE SIGMA SIX animated series will be based on a new segment of the legendary brand, created by Hasbro, more than 40 years ago. Hasbro introduced G.I. JOE SIGMA SIX, a new line of action figures featuring an all-new 8-inch scale, at the American International Toy Fair in New York last month.

"We are excited to expand our relationship with Hasbro and bring one of its leading properties to 4KIDS TV," said Alfred R. Kahn, chairman/ceo of 4Kids Ent. "Hasbro's G.I. JOE brand carries instant name recognition and has served as one of the leaders in the action figure category for more than 40 years since its inception. Popular characters, such as Duke, Snake Eyes, Heavy Duty, Spirit and Cobra Commander, equipped in their signature gear have captured the imagination of children growing up, and will play a prominent role in the programming. We believe the G.I. JOE brand will continue to resonate with today's generation of young kids and we look forward to having the all new animated series exclusively featured on 4KIDS TV."

"We are thrilled that the G.I. JOE saga, one of the most popular boy's animated series of all time, will return to television with an all-new exciting series," said Duncan Billing, chief marketing officer of Hasbro's U.S. Toys Group. "4KIDS TV features some of the most entertaining kids programming and was an ideal choice to bring the adventures of G.I. JOE SIGMA SIX to a new generation with great characters and state of the art animation."

4KIDS TV's current lineup, beginning at 8:00 a.m. (ET), includes popular animated series such as TEENAGE MUTANT NINJA TURTLES, ONE PIECE, WINX CLUB, MEW MEW POWER, SHAMAN KING, SONIC X and THE INCREDIBLE CRASH DUMMIES.

Headquartered in New York City with international offices in London, 4Kids Ent. Inc. is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media planning and buying; and Website development. For further information, visit www.4KidsEntertainment.com.

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its Playskool, Tonka, Milton Bradley, Parker Brothers, Tiger and Wizards Of The Coast brands and products provide the highest quality and most recognizable play experiences in the world.

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Rick DeMott
Animation World Network
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