Geraldine Laybourne was appointed to Electronic Arts' Board of Directors on November 5, 2008.
Laybourne is the founder of Oxygen Media, a television network launched in 2000 targeted at younger women, where she served as chairman and chief executive officer until 2007. She also served as president of Disney/ABC Cable Networks where she played a key role in management of ABC's Saturday morning children's programming schedule. Prior to this, Laybourne served 16 years at Nickelodeon, managing the television network and establishing herself as a pioneer in creating innovative programming for children.
