Ron Geraci has been promoted from up to svp of research for Nickelodeon, overseeing all programming and advertising sales research for Nickelodeon and digital channels Noggin, The N, Nickelodeon Games and Sports (Nick GAS) and Nektons.
"Ron is a well-respected and talented executive who continually succeeds in keeping the entire Nickelodeon network abreast of audience and competitive research," said Laura E. Wendt, svp of research, Nickelodeon Networks, to whom he reports. "His new role acknowledges his expertise and contribution to the success of the network."
Geraci oversees research related to analyzing viewer trends, positioning Nickelodeon in the marketplace as it relates to advertising sales and the creation of sales pitches. He handles primary research on behalf of Nickelodeon's advertising sales department, including the management of 'The Kids' Influence Study,' which helps the network break into non-traditional kid categories such as automotive, travel and new media.
Geraci joined Nick in 1999 as director of research for Nickelodeon, Nick at Nite and TV Land, responsible for analyzing the viewership related to those networks' programs, including understanding how the audience watches each network, what programs and genres work best with various age groups and understanding their competitive positions. He also oversaw Nick at Nite's attitudinal research, which included people's perception and awareness of the network, likes and dislikes concerning the network, as well as interest in potential program acquisitions, which involved conducting both qualitative and quantitative research. In addition, he tested pilots for all Nick at Nite original series, as well as potential acquisitions.
Previously, Geraci held positions in research at the National Basketball Assoc., Young and Rubicam Advertising, Showtime Networks and Nielsen.
Nickelodeon (www.nick.com), which is celebrating its landmark 25th anniversary this year, is the number-one entertainment brand for kids. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeons U.S. television network is seen in more than 88 million households and has been the number-one-rated basic cable network for more than eight consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.
