Entertainment Rights announced today it has appointed 3DBA as its key sales partner to turn its brands into themed attractions.
George of the Jungle and Casper are currently being showcased at major trade shows throughout the world and a number of deals are expected to be announced soon.
ER is the U.K.'s leading global media group, specializing in the ownership and management of children's and family programming, characters and brands.
The focus of the long-term partnership is to position key brands as permanent fixtures in major theme parks and outdoor leisure attractions worldwide.
ER will work with 3DBA to deliver a number of key partners to develop and supply several types of attractions, including interactive water rides, dark rides and 4D multi-sensory cinema experiences.
Their strategy will focus on both singular installations and larger themed areas, giving the opportunity for retail tie-ins.
The first attraction in development, interactive family water ride George of the Jungle Splash Battle, was showcased last month at the Euro Amusement Show in Nice.
Designs and plans for further attractions in development will be featured at the upcoming Dubai Entertainment and Leisure Show, IAAPA Asian Expo in Macau and IAAPA Orlando later in the year.
This partnership builds on ER's live entertainment division, which to date has centered around successful nationwide theater tours, regional mall tours, multi-character live shows, pantomimes and summer residencies in leisure attractions throughout the U.K. for ER properties like Basil Brush and Postman Pat.
ER also owns or controls the rights for FAT ALBERT AND THE COSBY KIDS, THE LONE RANGER, GHOSTBUSTERS, RUDOLPH THE RED-NOSED REINDEER AND VEGGIE TALES.
