Genius Brands International expands the global distribution of Baby Genius branded content with the launch of an online service offering thousands of songs and videos for toddlers.
Genius Brands International, a global brand management company dedicated to providing entertaining and enriching “content with a purpose” for toddlers to tweens, has announced the expanded distribution of its Baby Genius content library with the introduction of a new online streaming service that makes its entire library of music and videos available at http://babygenius.com. The Company has also recently extended its agreement with Xfinity TV by Comcast.
“With the prevalence of hand held mobile device use among young children and the increased amount of time kids spend with these devices, the need for easy access to quality digital entertainment has never been greater,” said GBI Chairman & CEO Andy Heyward in making the announcement. “Through these partnerships, we are making the entire Baby Genius library of award-winning content easily accessible to parents and young children, both on television with Comcast and online through our new streaming service.”
Together with the design and marketing team at Direct Action Group and Pacific Media Technologies' digital video services company, GBI has launched the new online Baby Genius streaming service, which features the entire Baby Genius content library, giving parents and children the opportunity to create their own playlists and more. The library offers thousands of songs, including classic nursery rhymes, learning songs, seasonal classics and more. Other Baby Genius products, including books, toys and videos are also available for purchase.
GBI has also extended its agreement with Xfinity TV by Comcast. Baby Genius, the #1 Xfinity On Demand property on the Baby Boost Channel, is available to Xfinity TV customers and has amassed over 50 million downloads over the past seven years. Xfinity TV allows customers to stream and download exclusive Baby Genius content across platforms, providing unlimited content combination and continuous play.
Source: Genius Brands International
Jennifer Wolfe is Director of News & Content at Animation World Network.